“If you can’t be with one you love, love the one you’re with…”
OK…Stephen Stills was a little opportunistic but you can’t fault his pragamatic solution. And advertisers fling with social and new media is fabulous, but where do they turn when then want results. TV.
For the past few years, if it weren’t for bad news there’d be no news at all in TV and radio. Both media have been pundited (a new verb?) to the curb just under the trash hauling signs.
Mr. Stills in his youth
But the pundits don’t buy media – and TV has been back strong lately – CBS TV just reported being up 31% – and even radio ain’t doin’ badly.
So for all the new media blather – social media explosion and tombstone carving going on – a funny thing happened. The clients needed results NOW and know that TV and radio have the power to deliver.
It’s that simple.
Fast, relatively cheap and easy to implement.
Filed under: Media, New Media, Radio, TV, Uncategorized Tagged: | Jackson Dell Weaver, media, one accord partners, radio, tv
