And now Google TV….

Redefined TV? Google TV.

This is scary. Google TV was announced today. Simply put, it’s scary. 

Google TV is fabulous – one of those things that frankly, only Google with their search DNA could pull off. It’s remarkably simple and free of the complexity that previous internet/TV hybrids have exhibited. I think consumers will love it. Love it. 

What’s scary? Well – trees don’t grow to the sky. But Google’s growth apparently hasn’t begun to flatten – at least not in the search/content arena. They may have ‘issues’ with mobile…but when it comes to search they are leaving everyone behind. 

For some time, I’ve been nodding my head and sagely saying Google will reach their natural limit pretty soon and – much like previous Goliaths (GM, Microsoft, IBM, etc.)  – stumble into some humility. 

I may have been wrong.

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