Is this a dumb question…?

You’ve used Hulu – right? I admit to loving Hulu…it’s a great way to catch up on past episodes of Lost or (yes, I admit it) Glee and also discovering gem shows like Damages (AMC) with Glen Close and Ted Danson .

So when the occasional ad pops up, what’s with the question in the upper right hand corner “Is this Ad Relevant?”.

Relevant? What does that mean?

Relevant, as in I want to go out and buy the new Buick LaCrosse in the ad?

Relevant, as in I liked what I learned about the Buick LaCrosse in the ad?

Relevant, as in I understand that ads pay for the service.

Why would they ask such a stupid, meaningless, irrelevant question….and how would they ever make any use of the resultant data?

Apparently, even the smartest guys in the room can ask dumb questions.

One Response

  1. Hmm. They sure got your attention. So is it a dumb question, or a clever one?

    However, there is no doubt it is annoying.

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