Another dust biter…

It’s all a bit too much. The influx of music players, iPods, downloads and YouTube has really usurped radio’s place in the music exposure hierarchy. Add to that the uncertainty of performance royalties that radio seems destined to pay the record companies.  Then there is the decline in teen listening which presages the diminished impact of radio on the next generation.

Music radio is in trouble.

AM News Moving to FM Band

So today another FM station begins simulcasting it’s AM News/Talk brethren, WSB, the big Cox talker in Atlanta.

Just as Top-40 created a rebirth of radio in the 50s – FM rock created an entirely new series of formats and business models in the 70s – now we’ll see news and talk migrate to FM at a rapidly increasing pace. And we’ll also see the continued deterioration of both the value and audience level of AM stations.

A prime example is KNRS – Clear Channel’s talker in Salt Lake City recently moved to FM – replacing a long time AC format. The audience largely moved – but the former KNRS AM – a big signal at 570 now barely shows any audience and has removed another reason to listen to AM radio.

Cox is smart to stay ahead of the curve in Atlanta…we’ll see much more of it in the months to come.

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