Radio – working better than ever

Radio still works here.

Maybe the best proof that radio is remarkably relevant and alive is in small markets.  So maybe the issue in big markets is they are TOO big.  The audience doesn’t have that same connection when millions of people are scattered over hundreds of square miles.  Those listeners really live in their own smaller markets – a neighborhood…a subdivision…a smaller suburban community…often about the same size as a small market.

We urge many of our small market clients to voice their own commercials.  Yes…it sounds a bit hokey…a bit small market.  But these spots are effective, because everyone in town knows “Wild Bill” Grange at Grange Ford.  Listeners relate to their neighbors and friends on the radio.

Should radio deconstruct to be relevant in major market again?  Hey – I’m just askin’…