Mobile TV – DOA or did I not get the memo…?

Mobile TV - DOA?

I must have missed something. Maybe it was a memo. More likely an email or SMS.

One of our local broadcast groups…Fisher Communications was excited the other day about their mobile digital TV signal…or more clearly, TV on your phone (now being re-branded as your mobile device). Seems that they had been running some tests broadcasting their signal and were quite please with themselves.

Mobile Digital TV is really just another TV channel (or set of them in this case) that utilizes some of the spectrum that the TV stations were recently moved to at great cost and to very little benefit.

A group of almost 800 TV stations, loosely organized as the Open Mobile Video Coalition (OMVC) are now in a frenzy extolling the advantages of mobile TV…talking about instant access to weather, breaking news and education (we’re all suckers for that one) on these mobile channels.

I’m sure I’m just confused – but it seems to me that any NEW media delivery that is not browser based is,….well, let me be careful and considerate here…NUTS!

OMVC is going to ask OEM phone companies to cram a new TV tuner into their mobile devices (right next to the Starbucks espresso circuit), get them to work on multiple operating systems, across half-a-dozen carriers (some 3G some 4G) and create a competitor to the carriers own mobile video strategies (such as V-Cast).

Yeh. Right. That’s going to work real well, real fast.

But maybe I just didn’t get the memo.