Love the one you’re with…

“If you can’t be with one you love, love the one you’re with…” 

OK…Stephen Stills was a little opportunistic but you can’t fault his pragamatic solution.  And advertisers fling with social and new media is fabulous, but where do they turn when then want results.  TV.

For the past few years, if it weren’t for bad news there’d be no news at all in TV and radio. Both media have been pundited (a new verb?) to the curb just under the trash hauling signs.

Mr. Stills in his youth

But the pundits don’t buy media – and TV has been back strong lately – CBS TV just reported being up 31% – and even radio ain’t doin’ badly.

So for all the new media blather – social media explosion and tombstone carving going on – a funny thing happened. The clients needed results NOW and know that TV and radio have the power to deliver.

It’s that simple.

Fast, relatively cheap and easy to implement.

Fondle this…

Sara, my 20 year old daughter, while in school, has been working the past couple of years as an intern at Los Angeles Magazine, doing what all interns do…run for coffee and do photo shoots and run for more coffee.

Sara Weaver

This is a girl as technologically connected as anyone in her generation. But – she’s gotten the print bug and plans to find work (scarce as it may be) in the publishing business. She’s partial to Seattle or New York…her Dad is in denial.

What I think we’ve come to realize is that digital distribution denies us fondling – the tactile feel of a printed publication. Glossy 80 pound stock or newsprint yellowing before your eyes…it’s all part of absorbing – I’d say part of the communication – from the tactile experience. Digital ain’t got it…

If you’ve ever just printed something to read it, instead of reading it on screen, you fondle too…