The Naive Network…

Original NBC logo

NBC – the TV network that once used the slogan, “Proud as a Peacock!” is now reinventing themselves out of the ratings cellar hoping to be both ‘smart’ and ‘playful’ according the WSJ this morning.

But – don’t you dare watch them and think ‘whimsical’ or ‘naïve’.  That they clearly do not want.  It’s true.  They actually said that.

Do these guys actually think that a TV network has a brand? The shows have brand…but a network brand has only rubbed off on the critics and to a degree the advertisers. The viewers?  Not much.

“The world we used to know… people tell me it don’t turn anymore…” Steely Dan, from “Midnight Cruiser”.